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Hooguh Sparkling Tea

Logo Design
Motion Graphics
Package Design
Print Design
Create logo, branding, and package design for Hooguh Sparkling Tea, a line of unsweetened, organic sparkling teas.
The design process started with the origin of the product. The name Hooguh is a phonetic spelling of the Danish word hygge, which portrays a sense of calmness and coziness. Taking cues from Danish design, the result is a clean, minimal approach with some organic shapes and imagery. The branding includes several logo variations as well as a leaf pattern that mimics the tea leaves used in the product. The corporate identity, can label, and marketing pieces have a cohesive feel that was also incorporated into video animations for social media.

2022 Santa Fe College
Juried Exhibition Show

Best in Show
Advertising Design, 1st Place

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